ServiceAgent (serviceagent.ai), built by the JustCall team at SaaS Labs, launched in April 2025 as an AI call answering service for home services and has since repositioned into a freemium front-office platform with credit-metered usage. When rechecked 2026-07-12, the pricing page listed a free Launch tier, Core at $49 per month with 2,000 credits, Growth at $119 with 6,000 credits, and Franchise at $349 with 20,000 credits, with AI voice calls burning 15 credits per minute. The sticker prices are competitive; the things to model are the credit math, the fees that stack on top, and a full repricing that happened within the product's first year. This guide covers the verified numbers.
Last reviewed July 12, 2026.
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ServiceAgent pricing in 2026: a free Launch tier, then Core $49/month (2,000 credits), Growth $119/month (6,000 credits), and Franchise $349/month (20,000 credits), rechecked 2026-07-12 on serviceagent.ai. AI voice costs 15 credits per minute, so Core covers roughly 133 voice minutes if credits go only to calls. Flat per-call contractor alternatives (OnCrew is the example we publish) run $49 to $349 per month with $0.99 per-call overage.
What ServiceAgent is (and is not)
- ServiceAgent is a front-office platform: since its 2026 repositioning it bundles the AI answering with a CRM, booking widget, invoicing and tap-to-pay, SMS and email automations, review management, and a Google/Meta ad launcher, sold across home services and a dozen other verticals.
- It is credit-metered: every AI or telecom action draws from a monthly credit pool (an AI voice minute is 15 credits, an SMS segment is 2), and top-ups run $0.02 to $0.04 per credit by the site's own figures, which works out to roughly $0.30 to $0.60 per standalone voice minute.
- It is not answering-only: a contractor already running ServiceTitan or Jobber is buying overlapping CRM and invoicing, and the phone-answering capacity inside each plan depends entirely on how the shared credits get spent.
ServiceAgent pricing as published (2026)
| Plan | Price | Included |
|---|---|---|
| Launch | $0/month | 1 user, CRM, booking widget, invoicing; no monthly credits (pay-as-you-go AI) |
| Core | $49/month ($39 billed yearly) | 2 users, 2,000 credits/month, 10 automations |
| Growth | $119/month ($95 billed yearly) | unlimited users, 6,000 credits/month, 1 location (+$119/month each additional) |
| Franchise | $349/month ($279 billed yearly) | 3 locations, 20,000 credits/month, API and webhooks |
| Credit top-ups | $0.02 to $0.04 per credit | AI voice minute = 15 credits, SMS segment = 2 credits |
| Payment processing | 1.1% + 70 cents down to 0.3% + 20 cents | charged per transaction, improves by tier |
| Ad management | 10% down to 5% of ad spend | applies when using the built-in ad launcher |
Sources: serviceagent.ai/pricing rechecked 2026-07-12 (plan prices, credit rates, and fee schedule verified in the page itself); Wayback Machine snapshots from May 2025 and May 2026 for the price history. No free-trial length, credit rollover policy, or money-back terms are published; confirm those in writing.
The credit math contractors should run
The plan capacities in voice terms, derived from the published 15-credits-per-minute rate, assuming every credit goes to calls: Core's 2,000 credits cover about 133 voice minutes a month, Growth's 6,000 cover about 400, and Franchise's 20,000 cover about 1,333. In practice the same pool also pays for texts, review replies, and ad creatives, so real answering capacity is lower than those ceilings. Once the pool runs out, top-ups at $0.02 to $0.04 per credit put busy-season voice minutes at roughly $0.30 to $0.60 each, which is where a quiet-month sticker price and a July invoice can diverge.
The repricing buyers should know
ServiceAgent launched April 15, 2025 with answering-only plans: the May 2025 pricing page showed a pay-per-use Trainee tier, Skilled at $199 per month with 200 credits, and Expert at $399 with 500 credits. Within roughly a year the product became the current freemium platform with completely different tiers, credit values, and scope. That is a young product finding its model, and it cuts both ways: today's prices are aggressive, and they have already changed once. Get current terms in writing rather than relying on review-site summaries, several of which still describe the 2025 plans.
Real monthly math
For a contractor shop fielding 130 calls a month at a typical three minutes per call, that is roughly 390 voice minutes, or about 5,850 credits. On ServiceAgent that lands in Growth at $119 per month, provided the credits go only to voice and call lengths hold; add texting and review automation and the same volume starts drawing top-ups. The per-call equivalent: OnCrew Starter at $49 plus $0.99 for each of 30 calls over the allotment ($79 total), or $149 all-in on Pro with 400 included calls, where a 20-minute emergency call costs the same as a 2-minute one.
How much does ServiceAgent cost per month?
ServiceAgent cost per month in 2026: $0 (Launch, no included credits), $49 (Core, 2,000 credits), $119 (Growth, 6,000 credits), or $349 (Franchise, 20,000 credits), per serviceagent.ai/pricing rechecked 2026-07-12, with AI voice at 15 credits per minute and top-ups at $0.02 to $0.04 per credit. Payment-processing and ad-management fees stack on top where those features are used.
Flat per-call alternatives for contractors
| Vendor | Plan | Billing unit | Included | Overage | Total monthly at 130 calls |
|---|---|---|---|---|---|
| OnCrew | Starter | per call | 100 calls | $0.99 per call | $49 + ($0.99 x 30) = $79 |
| OnCrew | Pro | per call | 400 calls | $0.99 per call | $149 (no overage at this volume) |
| ServiceAgent | Growth | credits (15/voice minute) | 6,000 credits (~400 voice min) | $0.02-$0.04 per credit | $119 if credits go only to voice |
OnCrew publishes every rate and is configured for contractor trades: HVAC, plumbing, electrical, and roofing intake, urgent-call handoffs with full transcripts, 14-day free trial, and per-call billing that does not meter call length.
When ServiceAgent is still the right choice
An honest read of where ServiceAgent wins:
- Solopreneurs starting from zero software: the free Launch tier bundles a CRM, booking widget, and invoicing for nothing, which no answering-focused rival matches.
- Teams that want the whole front office in one bill: answering, CRM, texting, review management, and ad launching under one roof, with genuinely competitive sticker prices at Core and Growth.
- JustCall ecosystem shops: it comes from the same SaaS Labs team, and an operation already standardized there gets a coherent stack.
Worth weighing on the other side: the product is not listed on G2 or Capterra (its own blog acknowledges this), the Product Hunt score is 5.0 from a single review, and the growth and call-capture numbers on the homepage are vendor claims, so a buyer today is largely relying on the vendor's own telling. Answering is also one surface among many now, rather than the whole product.
Frequently asked questions
Does ServiceAgent publish its pricing?
Yes. All four tiers, the credit costs of each action, top-up pricing, payment-processing fees, and ad fees are on serviceagent.ai/pricing (rechecked 2026-07-12). What is not published: free-trial length, credit rollover, and refund terms.
How many calls can each ServiceAgent plan handle?
The site meters voice by the minute, not the call: 15 credits per AI voice minute. Derived from that rate, Core's 2,000 monthly credits cover about 133 voice minutes, Growth's 6,000 about 400, and Franchise's 20,000 about 1,333, less whatever the same pool spends on SMS and other AI actions.
Is ServiceAgent free?
The Launch tier is $0 per month and includes the CRM, booking widget, and invoicing for one user, but no monthly credits: AI answering on the free tier is pay-as-you-go at top-up rates.
Who makes ServiceAgent?
SaaS Labs US, Inc., the Austin-based company behind JustCall.io. ServiceAgent launched April 15, 2025, aimed at US home-service businesses, and has since expanded across additional verticals.
What should a contractor use instead of ServiceAgent?
If you want answering-first AI on a predictable per-call plan rather than a credit-metered platform bundle, compare per-call pricing: OnCrew runs $49 to $349 per month with $0.99 per-call overage, contractor-specific intake, and a 14-day trial. See the OnCrew vs ServiceAgent comparison.
How is OnCrew different from ServiceAgent?
Scope and billing: OnCrew does one job, contractor call answering with intake, transcripts, and urgent-call handoffs, on per-call plans ($49/$149/$349, $0.99 overage) where call length is never metered. ServiceAgent is a broad front-office platform where answering draws from a shared credit pool alongside texts, reviews, and ads.
Where to start
If you landed here comparing AI answering options:
- Pull your last 90 days of call volume and average call length, convert to credits (minutes x 15), and check which ServiceAgent tier actually covers your busy season.
- Price the same months on per-call plans, and decide whether you need the bundled CRM, invoicing, and ads or already have them in your FSM.
- For OnCrew that is $49/$149/$349 per month with $0.99 per-call overage and a 14-day free trial at oncrew.ai/lp/vs/serviceagent, or call the live AI demo line at (818) 578-4783.
Related reading
- OnCrew vs ServiceAgent for contractors
- Sameday AI pricing 2026
- Dialzara pricing 2026
- Best AI answering services for contractors in 2026
- How much does an answering service cost in 2026?
- Answering service for contractors: the trade-by-trade intake walkthrough for HVAC, plumbing, electrical, and roofing shops.